About us

WHO WE ARE

After riding mx bikes since a young age and a few years of racing, the founder, Markus Weissinger, decided to start his own brand in 2014. Markus was always into clothing and kind of bummed that there was no bike / moto brand out there which was doing streetwear related fashion.

Apart from the passion for riding moto, downhill and dirt there is much more that inspires the brand.

MUSIC & SKATEBOARDING

Growing up riding skateboards, listening to punk rock and hip hop, music just like skateboarding is a big inspiration for the brand.

LONG STORY SHORT

DIRT LOVE is a true rider owned brand!

We love bikes, streetwear and we like to do things differently.

With every purchase you are supporting an independent Austrian brand.