WHO WE ARE
After riding mx bikes since a young age and a few years of racing, the founder, Markus Weissinger, decided to start his own brand in 2014. Markus was always into clothing and kind of bummed that there was no bike / moto brand out there which was doing streetwear related fashion.
Apart from the passion for riding moto, downhill and dirt there is much more that inspires the brand.
MUSIC & SKATEBOARDING
Growing up riding skateboards, listening to punk rock and hip hop, music just like skateboarding is a big inspiration for the brand when it comes to designs.
LONG STORY SHORT
DIRT LOVE is a true rider owned brand!
We love bikes, streetwear and we like to do things differently.
With every purchase you are supporting an independent Austrian brand.